33× increase in combined search revenue (UK SEO + SEM, Jul–Dec 2022)- 213% organic revenue growth one month after the UK site relaunch
- 27× SEM ROAS across Black Friday / Cyber Monday 2022 (UK)
- US conversion rate lifted from a 1.27% baseline; Memorial Day CVR hit 2.38%
- Engagement expanded to seven countries and three business entities
Win the pilot. Earn the account.
Ledlenser USA asked Dolphin Digital to rebuild ledlenserusa.com: a Shopify Plus store layered with custom development that was no longer working. We argued against a clean rebuild — migration ranking risk outweighed the gain — and diagnosed a second-most-visited landing page pulling 3,600+ visits at an 88% bounce rate and A$0 revenue.
A blended multichannel scope was agreed across the US and Australia with the same 4.2× ROI gate. The UK signed in May 2022 on a six-month SEO migration plus SEM retainer against a 6:1 ROAS goal.
The inflection and the UK relaunch
When US pricing corrected in September 2022, conversion rate rose 67% against July and trailing-twelve-month revenue grew 31% year on year. In Australia, the torches category page lifted revenue 841% as rankings moved.
The UK relaunch shipped a new Shopify hierarchy, SEO URL structure with redirects, and a catalogue re-localised for British search. One month later: organic revenue +213% YoY, conversion rate +196%, transactions +278.6%.
What the record shows
November 2022 became the best US month on record — revenue +152% MoM and +57% YoY — with BFCM averaging A$21,475 a day. UK BFCM SEM ROAS reached 27×. By late 2023 the remit covered seven countries; Ledlenser brought marketing in-house — the intended outcome of the work, not the end of it.
RESULTS
Client-verified outcomes across the multi-market engagement:
- 33× increase in combined search revenue (UK SEO + SEM, six months Jul–Dec 2022).
- 213% organic revenue growth one month after the UK site relaunch.
- 27× peak SEM ROAS during UK Black Friday / Cyber Monday 2022.
- US FY actuals of A$1,309,145 against a rebased target after mid-year budget cuts.
- Expansion from a single-market ROI pilot to seven countries and three entities.
Graduation
By the end of 2023, Dolphin Digital's remit had grown to seven countries and three business entities across SEM, SEO, email, SMS and website development — for a brand that started as a single-market ROI pilot with an exit clause. Revenue scaled predictably enough that Ledlenser brought marketing in-house. That was the intended outcome of the work.
