Architecture Consulting

$275 AUD / hour · + GST

Strategy and implementation
Due diligence, assessment and analysis
Technology roadmap

Overview

Dolphin Digital cuts through software pitches to find the best marketing technology stack to boost your business's eCommerce marketing efforts while streamlining operations and driving business growth. Our specialist Architecture Consulting services deliver expert guidance on the most aligned Martech solutions to help your eCommerce business navigate the complex landscape and unlock your potential through a tailored stack for improved customer interaction.

Architecture Consulting On eCommerce Martech Solutions

Finding the right fit for your marketing technology (Martech) for your unique eCommerce needs is vital to avoid wasted opportunities and revenue.

The largest proportion of the eCommerce digital marketing budget is dedicated to technologies and tools. Yet while the number of Martech solutions in the market increases on average by 775% year by year, the annual spend is on the way down, with Martech falling to 23.8%, a drop from 25.4% last year.

Most retailers have “war stories” regarding being sold on incorrect implementation or the wrong tech altogether, according to our Dolphin team. Persuasive sales representatives often sell businesses incompatible marketing technologies to meet their individual sales targets.

Improper mapping of the technology stack and not aligning it with the business strategy puts the business at risk of these losses. In fact, 61% of marketers claim they have regretted one or more software purchases within 12 to 18 months, whereas 36% reported the purchased technology's incompatibility with their existing systems.

Dolphin Digital's Architecture Consulting services help business owners choose and implement the right eCommerce marketing technology solutions to help retailers avoid these costly mistakes.

Our Architecture Consulting services encompass:

The creation of omnichannel, GTM (Go To Market) and digital strategy
Identification, gathering and documentation of eCommerce technology requirements
Searching and selecting the best-fit eCommerce technology and platform
Searching and selecting the best-fit eCommerce technology implementation and delivery partner
The technology and partner Request for Proposal (RFP) process
Best digital and eCommerce project approach, configuration and guidance
Product and platform reviews, product roadmap development and identifying and achieving a product-to-market fit
Due diligence for tech and eCommerce investments
Product viability assessment
Product SWOT analysis
Competitive environment
Tech state and roadmap analysis
Analysis of current business technology stack
Architect future technology roadmap.

For an online retailer, finding the time and expertise to shortlist the plethora of marketing technologies and platforms can be overwhelming. Even with a marketing coordinator whose focus is strategy, individual companies would be hard-pressed to distil all the information. Add to that misimplementation or the wrong tech stacks, and there is greater risk of losses.

With reports claiming that companies are only utilising 33% of their Martech capabilities, financial efficiency is pushing harder for stack consolidation. At Dolphin, we care about fostering healthy, successful, and valuable growth for our clients. Therefore, we only make decisions based on client-specific tech requirements.

Dolphin’ Architecture Consulting services cover the following areas:

Customer Data Platforms
Intent providers
Chatbots
Personalisation platforms
ABM technology
Content management systems
CRM integration
Business Intelligence platforms
Sales Enablement technologies
Media buying/selling platforms
Data management platforms
Data lakes
Marketing clouds
Marketing automation
Analytics platforms

When choosing Architecture Consulting services, it is critical to work with a seasoned partner who can evaluate the pros and cons of each platform.

We can enhance your tech stack and digital presence with strategies that align with your business goals. With our many years in the industry, we understand each platform and which ones to deploy across various verticals for the best results and to maximise your technology's ROI.

Our agnostic and practical approach ensures that even with a branched business partnership network, we are not stuck to or limited by it alone. As your trusted advisors, we'll choose the best technologies with tailored customisation based on business-specific digital marketing needs from all available offers on the market.

Schedule an Architecture Consulting session to reduce costs by future-proofing your Martech solutions!

Words From Our Clients

I would highly recommend Dolphin Digital for any brands looking to grow. Proven results and the benefits of their blended strategy methodology across our multiple DTC brands has been impressive — with very high accountability.
Simon BurnettHead of Brand · Zen Imports — Ledlenser — Fjallraven — Leatherman
A fantastic partner for our CRM refresh. They strengthened our Klaviyo email ecosystem from flow strategy through to design and execution — retention, trust, re-engagement, win-back, replenishment and anniversary.
Richard HirstHead of eCommerce · Taylors Wines
Working with the team on our ESP migration to Klaviyo was seamless. They were always transparent with information, reporting, updates and needs — like an extension of our team.
Heather EarleCommerce & Digital Marketing Manager · Nutrition Warehouse
From start to finish, their team has been nothing short of outstanding. They took the time to really understand our business and crafted a marketing strategy that exceeded our expectations.
Caitlin ProbertOnline Manager · Chempro Online
These guys know what they are doing. From the get go we have found them to be very thorough and understanding of our limited digital marketing knowledge.
Tony TitleyChief Executive Officer · W. Titley & Co
The experienced team went above and beyond to assist with the SEO piece of the migration and I would highly recommend them.
Mikhyla DudleyHead of eComm · Havaianas
Great service provider, very knowledgable and responsive.
Rodrigo SousaConversion Manager · BikesOnline
If you’re looking to invest in your eCommerce digital marketing, you won’t regret bringing Dolphin Digital on board. The entire team are veterans in their field.
Stephen BrumwellOperations Lead · CATALO Natural Health Foods Ltd.