Black Friday Accelerator
Email, Paid Search and Meta launched as one campaign and managed by specialists through the biggest trading window of the year. Last season our BFCM accounts returned 7.7× blended ROAS.
Free 30-minute account review · Everything built and approved six weeks before your sale period.
28 reviews
Real accounts. Real sale periods.
Platform-reported results from Dolphin-managed Google Ads and Meta accounts across the November–December 2025 sale window. No modelled figures, no blended agency averages.
- 36.6× Best Google Ads ROAS
- 6.21× Meta ROAS, same brand
- 2.02% Peak conversion rate
Each account is indexed to an equal unit of media spend, so revenue bars compare ROAS directly. Actual spend and revenue are not shown.
Google Ads · 2025 BFCM sale period
| Account | Sale period | ROAS | CVR |
|---|---|---|---|
| MARAIS | 18 Nov – 4 Dec 2025 | 9.81× | 0.96% |
| The Bedspread Shop | 14 Nov – 5 Dec 2025 | 4.59× | 2.02% |
| W. Titley & Co | 24 Nov – 1 Dec 2025 | 36.6× | — |
Meta Ads · 2025 BFCM sale period
| Account | Sale period | ROAS | CVR |
|---|---|---|---|
| MARAIS | 18 Nov – 4 Dec 2025 | 6.21× | 0.68% |
MARAIS, one BFCM window
Channels planned, launched and optimised together, not in silos.
- 9.81× Google Ads ROAS
- 6.21× Meta Ads ROAS
- 8.15× Blended ROAS
Dolphin Digital clients have delivered standout peak-season results year after year. W. Titley & Co is a prime example: a 24× ROAS across Black Friday/Cyber Monday, three times Dolphin’s normal 8–12× benchmark, followed by a 76× ROAS on Boxing Day, achieved by segmenting Google Ads campaigns to align tightly with Titley’s product categories, feed, and priorities.
Source: Google Ads and Meta Ads Manager · Dolphin-managed accounts · cost excludes management fees · results vary by category and offer.
Black Friday Is No Longer Just About Discounts.
BFCM now opens the Christmas shopping season and sets the tone for Q1 retention. The brands that win are the ones with offers, feeds, flows and audiences built weeks before the first email lands.
Over the BFCM 2025 four-day cyber window, Australians spent more than A$1.5 billion online, with Australia Post processing 5.8 million parcels in a single day, its busiest trading day on record and up 6.3% year on year.
- A$1.5B+ Online spend over the BFCM 2025 four-day cyber window
- 5.8M Parcels processed in a single day (+6.3% YoY), AusPost’s busiest trading day on record
- 3.1M Australian households shopped online over BFCM 2025 (+9.2% YoY), the most active cyber period on record
What does this include?
A six-week build across every channel that matters, delivered and ready six weeks before your sale period.
Email Marketing
A BFCM-themed template, four hyper-personalised campaigns and automated flows tuned for the sale window.
$6,000 of the packagePaid Search & PMax
Up to four Performance Max campaigns built, launched and managed, with budget, timing and feed optimisation.
$3,000 of the packageSocial (Meta)
Up to four Advantage+ campaigns across Facebook and Instagram to capture new customers and retarget existing ones.
$3,000 of the packageCampaign Management
A six-week build, then live monitoring, optimisation and reporting from the specialists who ran the accounts above.
IncludedFrom strategy to sale window, on a clock.
Every phase has an owner and a deadline. You always know what’s shipping this week.
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01
Weeks 1–2
Strategy & offer
Competitor review, budget model, offer architecture, tracking check.
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02
Weeks 3–5
Build & warm-up
Creative, feeds, flows and campaigns built; audiences and lists warmed.
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03
Week 6 · Six weeks out
Delivered & ready
Every campaign, flow and asset built, approved and scheduled well before the sale.
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04
Sale & post-sale
Live management
Daily bid, budget and creative calls, Christmas run-on and a full performance readout.
Words From Our Clients
I would highly recommend Dolphin Digital for any brands looking to grow. Proven results and the benefits of their blended strategy methodology across our multiple DTC brands has been impressive — with very high accountability.
Simon BurnettHead of Brand · Zen Imports — Ledlenser — Fjallraven — LeathermanA fantastic partner for our CRM refresh. They strengthened our Klaviyo email ecosystem from flow strategy through to design and execution — retention, trust, re-engagement, win-back, replenishment and anniversary.
Richard HirstHead of eCommerce · Taylors WinesWorking with the team on our ESP migration to Klaviyo was seamless. They were always transparent with information, reporting, updates and needs — like an extension of our team.
Heather EarleCommerce & Digital Marketing Manager · Nutrition WarehouseFrom start to finish, their team has been nothing short of outstanding. They took the time to really understand our business and crafted a marketing strategy that exceeded our expectations.
These guys know what they are doing. From the get go we have found them to be very thorough and understanding of our limited digital marketing knowledge.
Tony TitleyChief Executive Officer · W. Titley & CoThe experienced team went above and beyond to assist with the SEO piece of the migration and I would highly recommend them.
Mikhyla DudleyHead of eComm · HavaianasGreat service provider, very knowledgable and responsive.
If you’re looking to invest in your eCommerce digital marketing, you won’t regret bringing Dolphin Digital on board. The entire team are veterans in their field.
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