Skip to content
Dolphin Digital
AI-Powered eCommerce SEO

AI-Driven eCommerce Growth with SCOPE AI

Most eCommerce stores are optimised for yesterday’s search. Your next customer might find you in a blue link, an AI Overview, or a recommendation from ChatGPT. SCOPE AI builds your brand for all three.

AI-Driven eCommerce Growth with SCOPE AI
SEO · AEO · GEO

Three Engines. One Funnel. Most Brands Are Only Winning One.

Search has split into three distinct discovery surfaces — classic search results, AI Overviews, and generative assistants like ChatGPT and Perplexity. A Shopify store that only optimises for Google is leaving significant organic revenue on the table.

Dolphin Digital received inbound leads directly via ChatGPT without running a single campaign. That’s what being built for modern search looks like.

SCOPE AI: Turning AI Visibility Into Measurable Growth

Our SCOPE framework analyses how your brand appears across generative environments and identifies the gaps between what AI understands and what your business needs to communicate, turning emerging AI visibility into a measurable and actionable growth lever.

The Five Pillars Of SCOPE AI

Every engagement starts with a full SCOPE assessment. We score your brand across five pillars and deliver clear, prioritised recommendations with full execution.

S

Social Proof

Your reputation signals and brand authority across the digital ecosystem. Search engines and AI models increasingly rely on external trust signals to determine who gets cited and recommended.

We analyse and improve:
  • Visibility and sentiment across review platforms
  • Branded search presence and schema markup
  • Competitive authority benchmarking
  • Third-party mentions and brand sentiment
C

Content

How effectively your content matches intent, engages users and demonstrates expertise. In the AI era, content must be structured, authoritative and intent-driven to earn visibility.

We analyse and improve:
  • Total Market keyword research
  • Commercial keyword targeting aligned to revenue
  • Content mapped to user intent
  • Structured FAQs, schema, internal linking
  • AI-friendly copy via proprietary agent
O

Optimisation

The technical strength of your site and its readiness for AI indexing. Even the best content cannot perform without strong technical foundations.

We analyse and improve:
  • eCommerce architecture aligned to research
  • Crawlability and indexation health
  • Schema implementation and accuracy
  • Core Web Vitals optimisation
  • AI readiness including LLM.txt configuration
P

Performance

The commercial and traffic outcomes from your organic search activity. We measure business impact, not vanity metrics.

We analyse and improve:
  • Top-performing pages and keyword movement
  • Branded vs non-branded traffic balance
  • Conversion rate and revenue attribution
  • Visibility growth tracking
  • ROI of organic search investment
E

Experience

The on-site journey that turns visits into conversions. Search engines and AI both reward sites that users engage with and enjoy.

We analyse and improve:
  • Conversion rate testing and behavioural mapping
  • Engagement metrics optimisation
  • CTA placement and journey alignment
  • Mobile responsiveness and accessibility
  • Conversion-focused design improvements

A Structured, Scored Framework

Built for both traditional search engines and AI-driven discovery

Measurable Scoring

Always know where you stand

Full Implementation

We build, optimise and execute

Proprietary AI Agent

Creates content using SCOPE guidelines

Ideal For Brands Who...

Sell online (DTC, Marketplace, or Subscription)

And want to stay ahead of the AI shift

Are tired of “standard SEO reports”

That don’t translate to sales

Need a partner for strategy and execution

That handles both high-level strategy and technical implementation

Are preparing for a platform migration

And cannot afford a drop in traffic

How We Work

A proven methodology that delivers measurable results through full execution, not just recommendations.

Step 01

SCOPE Assessment

We audit your brand across all five pillars, score each area, and identify quick wins alongside long-term strategic priorities.

Deliverables:
  • Comprehensive multi-pillar audit
  • Competitive benchmarking
Step 02

Strategy & Roadmap

Based on your SCOPE scores, we build a prioritised execution plan covering content, technical optimisation, and AI readiness.

Deliverables:
  • Detailed execution roadmap
  • Prioritised action plan
Step 03

Full Execution

Our cross-functional team implements everything—from structured data to AI-optimised content at scale.

Deliverables:
  • Technical optimisations
  • Content creation
Step 04

Ongoing Optimisation

Continuous monitoring and performance reporting to track improvement across all five SCOPE pillars.

Deliverables:
  • Performance monitoring
  • Monthly reporting
Step 05

Quarterly Business Review

Every quarter, we review your SCOPE scores and align on priorities for the next phase of growth.

Deliverables:
  • Updated SCOPE scores
  • Performance insights

Full Execution, Not Just A Report

From AI-friendly content to site architecture improvements and technical optimisations, we implement everything. You don’t need another audit gathering dust.

Words From Our Clients

  • I would highly recommend Dolphin Digital for any brands looking to grow. Proven results and the benefits of their blended strategy methodology across our multiple DTC brands has been impressive — with very high accountability.

    Simon BurnettHead of Brand · Zen Imports — Ledlenser — Fjallraven — Leatherman
  • A fantastic partner for our CRM refresh. They strengthened our Klaviyo email ecosystem from flow strategy through to design and execution — retention, trust, re-engagement, win-back, replenishment and anniversary.

    Richard HirstHead of eCommerce · Taylors Wines
  • Working with the team on our ESP migration to Klaviyo was seamless. They were always transparent with information, reporting, updates and needs — like an extension of our team.

    Heather EarleCommerce & Digital Marketing Manager · Nutrition Warehouse
  • From start to finish, their team has been nothing short of outstanding. They took the time to really understand our business and crafted a marketing strategy that exceeded our expectations.

    Caitlin ProbertOnline Manager · Chempro Online
  • These guys know what they are doing. From the get go we have found them to be very thorough and understanding of our limited digital marketing knowledge.

    Tony TitleyChief Executive Officer · W. Titley & Co
  • The experienced team went above and beyond to assist with the SEO piece of the migration and I would highly recommend them.

    Mikhyla DudleyHead of eComm · Havaianas
  • Great service provider, very knowledgable and responsive.

    Rodrigo SousaConversion Manager · BikesOnline
  • If you’re looking to invest in your eCommerce digital marketing, you won’t regret bringing Dolphin Digital on board. The entire team are veterans in their field.

    Stephen BrumwellOperations Lead · CATALO Natural Health Foods Ltd.

Let Our Team Of Ecommerce Specialists Help You Achieve Elite Digital Experiences & Growth

Bring us the storefront, the channel mix, and the commercial goal. We'll return a clear diagnosis and the plays that move revenue.

Contact Us

Annual revenue *
Team Size *

Free · $4,500 value

Gain insights on how to optimise your digital channels

A complimentary eCommerce audit — delivered in 5 working days.