THE OPPORTUNITY
Before partnering with Dolphin’s veteran eCommerce specialists, the business had experienced a slowdown and needed expert guidance to regain momentum. With the 2025 peak season approaching, Wedding Superstore aimed to maximise visibility and conversions when customer intent was at its highest. In a highly competitive market with tight price sensitivity, the goal was clear: Maximise visibility, traffic, and conversion during the highest-intent period of the year.
WHAT WE DID
Dolphin’s cross-channel strategy focused on the brand’s highest-performing and most commercially valuable categories:
By aligning SEM and SEO around the same product sets, Dolphin delivered a “double attack” — capturing both paid and organic visibility simultaneously.
This unified approach ensured Wedding Superstore dominated both paid and organic real estate in the search results during peak wedding season.
RESULTS
- In just one trading day, Wedding Superstore achieved its best sales performance in 25 years, generating 300% more revenue compared to their usual daily revenue
- ROAS reached exceptional levels — the campaign achieved an 8.5× ROAS, setting a new performance benchmark for the brand.
- By aligning SEO and SEM efforts around the same product categories, visibility across paid and organic search surged.
- This result demonstrates the power of channel integration – when SEO and SEM strategies are aligned around shared commercial objectives, brands can achieve exponential performance gains.
